Battle of the Coral Sea in World War II

Skirmish of the Coral Sea in World War II The Battle of the Coral Sea was battled May 4-8, 1942, during World War II (1939-1945) as the Allies looked to end the Japanese catch of New Guinea. During the initial a long time of World War in the Pacific, the Japanese won a string of dazzling triumphs which saw them catch Singapore, rout an Allied armada in the Java Sea, and power American and Filipino soldiers on the Bataan Peninsula to give up. Pushing south through the Dutch East Indies, the Imperial Japanese Naval General Staff had at first wanted to mount an intrusion of northern Australia to keep that nation from being utilized as base. This arrangement was vetoed by the Imperial Japanese Army which did not have the labor and delivery capacity to support such an activity. To make sure about the Japanese southern flank, Vice Admiral Shigeyoshi Inoue, authority of the Fourth Fleet, upheld for taking all of New Guinea and involving the Solomon Islands. This would dispose of the last Allied base among Japan and Australia just as would give a security edge around Japans late successes in the Dutch East Indies. This arrangement was endorsed as it would likewise bring northern Australia inside scope of Japanese aircraft and would offer hopping off focuses for activities against Fiji, Samoa, and New Caledonia. The fall of these islands would viably cut off Australias lines of correspondence with the United States. Japanese Plans Named Operation Mo, the Japanese arrangement called for three Japanese armadas fight from Rabaul in April 1942. The principal, drove by Rear Admiral Kiyohide Shima, was entrusted with taking Tulagi in the Solomons and building up a seaplane base on the island. The following, told by Rear Admiral Koso Abe, comprised of the attack power that would strike the principle Allied base on New Guinea, Port Moresby. These attack powers were screened by Vice Admiral Takeo Takagis covering power based on the bearers Shokaku and Zuikaku and the light transporter Shoho. Showing up at Tulagi on May 3, Japanese powers immediately involved the island and set up a seaplane base. Partnered Response All through the spring of 1942, the Allies stayed educated about Operation Mo and Japanese goals through radio captures. This to a great extent happened because of American cryptographers breaking the Japanese JN-25B code. Investigation of the Japanese messages drove the Allied authority to infer that a significant Japanese hostile would happen in the Southwest Pacific during the early long stretches of May and that Port Moresby was the probable objective. Reacting to this danger, Admiral Chester Nimitz, Commander-in-Chief of the US Pacific Fleet, requested every one of the four of his bearer gatherings to the territory. These included Task Forces 17 and 11, fixated on the transporters USS Yorktown (CV-5)â and USS Lexington (CV-2) individually, which were at that point in the South Pacific. Bad habit Admiral William F. Halseys Task Force 16, with the bearers USS Enterprise (CV-6) and USS Hornet (CV-8), which had quite recently come back to Pearl Harbor from the Doolittle Raid, was likewise requested south yet would not show up in an ideal opportunity for the fight. Armadas Commanders Partners Back Admiral Frank J. Fletcher2 bearers, 9 cruisers, 13 destroyers Japanese Bad habit Admiral Takeo TakagiVice Admiral Shigeyoshi Inoue2 bearers, 1 light transporter, 9 cruisers, 15 destroyers Battling Begins Driven by Rear Admiral Frank J. Fletcher, Yorktown and TF17 dashed to the zone and propelled three negative marks against Tulagi on May 4, 1942. Hitting the island hard, they gravely harmed the seaplane base and killed its observation abilities for the coming fight. What's more, Yorktowns airplane sank a destroyer and five dealer ships. Steaming south, Yorktown joined Lexington soon thereafter. After two days, land-based B-17s from Australia spotted and assaulted the Port Moresby intrusion armada. Bombarding from high-height, they neglected to score any hits. For the duration of the day both transporter bunches scanned for one another with no karma as shady skies constrained perceivability. With late evening setting in, Fletcher settled on the troublesome choice to disconnect his principle surface power of three cruisers and their escorts. Assigned Task Force 44, under the order of Rear Admiral John Crace, Fletcher requested them to obstruct the plausible course of the Port Moresby intrusion armada. Cruising without air spread, Craces boats would be powerless against Japanese air strikes. The following day, both transporter bunches continued their inquiries. Scratch One Flattop While neither found the others primary body, they located optional units. This saw Japanese airplane attackâ and sink the destroyer USS Sims just as disabled person the oiler USS Neosho. American airplane were more fortunate as they found Shoho.  Caught with the vast majority of its airplane bunch beneath decks, the transporter was delicately shielded against the consolidated air gatherings of the two American bearers. Driven by Commander William B. Ault, Lexingtons airplane opened the assault not long after 11:00 AM and scored hits with two bombs and five torpedoes. Consuming and almost stationary, Shoho was polished off by Yorktowns airplane. The sinking of Shoho drove Lieutenant Commander Robert E. Dixon of Lexingtonâ to radio the renowned phraseâ scratch one flattop.â On May 8, scout planes from each armada found the adversary around 8:20 AM. Thus, strikes were propelled by the two sides between 9:15 AM and 9:25 AM. Showing up over Takagis force, Yorktowns airplane, drove by Lieutenant Commander William O. Burch,â began assaulting Shokakuâ at 10:57 AM. Covered up in a close by squall, Zuikaku escaped their consideration. Hitting Shokakuâ with two 1,000 lb. bombs, Burchs men caused extreme harm before leaving. Arriving at the region at 11:30 AM, Lexingtons planes handled another bomb hit on the disabled transporter. Unfit to direct battle tasks, Captain Takatsugu Jojimaâ received authorization to pull back his boat from the area.â â â â â â â The Japanese Strike Back While the US pilots were having achievement, Japanese airplane were moving toward the American transporters.  These were distinguished by Lexingtons CXAM-1 radar and F4F Wildcat contenders were coordinated to block.  While a portion of the foe airplane were brought down, a few started runs on Yorktown and Lexington soon after 11:00 AM.  Japanese torpedo assaults on the previous fizzled, while the last continued two hits by Type 91 torpedoes.  These ambushes were trailed by jump shelling assaults which scored a hit on Yorktown and two on Lexington. Damage teams dashed to spare Lexington and prevailing with regards to reestablishing the bearer to operational condition.  As these endeavors were closing, sparkles from an electric engine lighted a fire which prompted a progression of fuel-related blasts. In a brief timeframe, the subsequent flames got wild. With the team incapable to stifle the blazes, Captain Frederick C. Sherman requested Lexingtonâ abandoned. After the group was cleared, the destroyer USS Phelps fired five torpedoes into the consuming bearer to forestall its catch. Obstructed in their development and with Craces power set up, the general Japanese leader, Vice Admiral Shigeyoshi Inoue, requested the intrusion power to come back to port. Result A key triumph, the Battle of the Coral Sea cost Fletcher the bearer Lexington, just as the destroyer Sims and the oiler Neosho. All out executed for the Allied powers was 543. For the Japanese, the fight misfortunes included Shoho, one destroyer, and 1,074 slaughtered. Moreover, Shokaku was severely harmed and Zuikakus air bunch significantly decreased. Thus, both would miss the Battle of Midway toward the beginning of June. While Yorktown was harmed, it was immediately fixed at Pearl Harbor and hustled back to the ocean to help vanquishing the Japanese.

Analyze The Past Present And Future Of The Banking Sector In Australia

Question: Examine about the Analyze The Past Present And Future Of The Banking Sector In Australia. Answer: Presentation The principal bank was opened in Australia in the mid nineteenth century. After that with the huge scope headway in the innovation a large portion of the activities are currently overseen based on the specialized line. At present there are top four banks in Australia that are shaped on the standard of four column strategy according to which thee banks are not permitted to converge with one another in any manners. They can converge with other little banks and foundations and can gain them yet they can't converge with each other. This is done to keep the general financial business steady and liberated from all sort of disparities. The general significance of these banks has ascended from the previous years. They are not just intended to give fundamental financial administrations like loaning of cash and keeping of cash however they offer numerous auxiliary types of assistance like resource the board, finance management(Kohtamki, 2017). These administrations help in the development of t he people and of the organizations. There are numerous standards and guidelines that have been set to control the activities of these banks. None of these banks are held by the legislature however they have to follow the rules that have been given by the law surrounding bodies. The financial part today is solid and it adds to the greater part of the all out resources, this shows the financial business have become such a great amount throughout the years. Today there are 53 banks that are working in Australia. Out of these banks 14 are such banks that are held by Australian, few are outside possessed banks and few are territorial banks. The financial guidelines have been set up by a body that is known as Australian Prudential Regulation Authority (APRA). These banks influence the general economy in a few different ways. The general examination of these banks, their past present and future is talked about in the reports given underneath. Research The main bank was set up hundred decades back. From that point forward the general development has been wonderful. Countless provincial banks fizzled during the incredible wretchedness period that was during the Victorian time. This was a colossal ruin for the general financial area. In 1901, another enactment was encircled to ensure these banks, to regulate them and deal with their general activities. After the finish of the Second World War the financial business was paid attention to and new principles were surrounded them to pass judgment on the general working of these banks. The legislature was confined from holding the authority of nay of these banks. Individuals were of the sentiment that if the legislature had the force than it may attempt to control the economy. The four column strategy was surrounded according to which the main four banks which were Australia and New Zealand Banking Group Limited, Commonwealth Bank of Australia, National Australia Bank Limited and Westpac Banking Corporation were not permitted to converge with one another. This was done to keep up security in the financial segment and ensure that the framework was working easily. With changes on the planet situations; deregulation turned into the request for the day. The financial part was influenced by the extraordinary sorrow in the 1990, during which the general interest for home advance financial office had diminished appallingly. Yet, after the period of melancholy got over, there has been tremendous development from that point forward. The net development in the general monetary record of the financial organizations has been 13 percent from the previous decades. They add to half of the assets of the economy and there are numerous remote possessed banks that constantly put resources into assets to prop the framework up. The development in noticeable in the solid market position that these banks are holding today(Yates, 2017). Since 1990, there has been a ton advancement. Numerous mechanical changes were presented that had changed the essence of banking industry. The programmed teller machines and different types of gear were acquainted with cause the general procedure of banking simple to work and had decreased a ton of difficult work. Deregulation that had happened in 1960, had influenced the framework in positive route the same number of credit associations and sprouting social orders to become banks without going into change. The administration party was rejected of all its capacity and the last government possessed bank was sold in 2011. From that point forward there has been gigantic development, the innovation has flawlessly been injected in the financial business. This is all around reflected by the present situation of the financial organizations and the means they took to accomplish the equivalent. Investigation The best four banks that resemble the top mainstay of the financial business, rules the general financial segment of Australia. They are not permitted to converge with one another, yet have enjoyed huge scope obtaining of numerous little banks and outside banks that have helped in their development. These banks by and large hold the world position of 80, in the financial part and comparable to their piece of the overall industry they hold a position of 50. Their commitment is 100 percent to the complete GDP of the nation and the all out resources that they have in their books by and large is proportional to $960billion. Their after pretax benefit is 21 percent and they have been very productive over the years(Trieu, 2017). They give enormous number of administrations separated from the ordinary financial administrations like storing and loaning. The assistance in resource the executives, finance the board and protection and furthermore adds to the GDP of the nation. Aside from these top banks, there are hardly any different banks additionally that are for the most part predominant in the retail segment these are known as local banks. They additionally add to the general economy of around 8 percent. Aside from these there are not many remote possessed banks likewise that give around 20 percent commitment to the all out economy. Beforehand the primary focal point of these banks was beer of administrations yet since the time has transformed they are concentrating on offering quality types of assistance to the clients. They have presented numerous high interests paying store conspire that has pulled in a ton of clients. The biggest claimed remote banks make a commitment of around 2.5 percent to the complete economy and are likewise the eight biggest local banks in Australia. They offer numerous different types of assistance than the fundamental help of store the board and resource the executives. They help in making the general financial framework solid and reliabl e(Mayntz, 2017). Presently on the off chance that we break down the eventual fate of the financial framework in Australia, there are chances that few changes may happen that may change the general essence of heating. Not many of these progressions that the banks must get their framework are To get the social perspective in their work, with the goal that more clients are pulled in To get more advancement and improvement, this will help in making the general procedure all the more simple and basic. To streamline the general worth chain examination with the goal that it will help in the board of the assets and furthermore help the individuals who are included there in. To ensure that the general client the executives framework is increasingly successful and there are less blunders in the equivalent. This will help in improving the general consumer loyalty and will draw in more buyers. Every one of these progressions will help in making the financial business increasingly solid. The banks that can present these progressions will be fruitful. These progressions are required to expel the bugs from the framework and make the general framework liberated from all sort of issues. It will be useful to the organization too to the customers(Dowding, 2017). It is significant for the organizations to endure the transitional stage from the customary banking to the new mechanically propelled one. It is significant that new advancements and improvements occur from time to time. It is significant that the organizations can adequately present them in their framework. It is significant that the organizations can get away from the snare of commercialization and don't fall in it, as it will obliterate the nature of work(Bakir, 2017). Banking business is a people based business, the primary point of the organizations ought to be to serve quality administrations to the shoppers and don 't popularize them. This will annihilate the credibility of the work and furthermore make it less practical. Starting at now what we see is that the financial division is a developing economy and new changes are occurring each now and than and that will make the business solid. Proposals Over the whole investigation it tends to be said that the fundamental work of these banks is to ensure that they don't market their activities. In the event that they popularize their activities, at that point the financial business misfortunes its substance. This will decimate the client confidence in the banks. Consequently it is significant that the primary point of the bansk must be to give quality help to the individuals who are having their confidence on them. They should attempt to get away from the snare of commercialization and offer great and quality types of assistance to the shoppers. This will help them in developing in the long run(Arnott, Lizama, Song, 2017). They should likewise attempt to ensure that an ever increasing number of mechanical advancements are presented that may help them in diminishing the general expense and expel all the bugs from the framework. Regardless in the event that they believe they can likewise accept master exhortation that can help them in the equivalent. It is likewise significant that there is disentanglement of the whole framework with the goal that individuals can utilize it without any problem. Complex strategies make it hard to work and individuals who are not that much instructed think that its difficult to comprehend these financial administrations and utilize the equivalent in their every day lives.The government must ensure that the general standards and guidelines are not so intense, and individuals who are a piece of the economy can be profited by the same(Anginer Kunt, 2014). The organizations ought to likewise attempt to work in association and should attempt to produce increasingly remote speculation with the goal that it may help in the general improvement of the financial business and make it stronger.Unity is very

For love of Baxter

For love of Baxter From: rich Subject: LOST CAT Date: January 22, 2008 1:22:26 AM EST To: burton1 From: baxterthieves Subject: We have Baxter Date: January 23, 2008 1:51:44 AM EST To: rich Cc: burton1 Dear Richard, We have kidnapped Baxter because he smells funny and no one on the floor likes him. If you ever want to see him again, you must meet all of our demands. The first: Prepare a double layer strawberry and dark chocolate cake, and place it on the dining table of the 132 suite at precisely 12:10 AM on Thursday, January 24th. Do as we say, or BAXTER DIES! Love, -Baxter Thieves From: rich Subject: Re: We have Baxter Date: January 24, 2008 9:06:04 PM EST To: baxterthieves Cc: burton1 We have the cake, as requested, in the 132 suite right now!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! PLEASSEE LET HIM GO!!!!!!!!!!!!!!!!! (and have some cake) (and other people too if they want) (its pretty much the most amazing cake ive ever seen) From: baxterthieves Subject: Re: We have Baxter Date: January 24, 2008 11:48:48 PM EST To: rich Cc: burton1 Our demands have been met, we are very pleased with your offering. The truth is, Baxter never really left you. Search your drawers a little bit harder. Maybe behind all the Ralph Lauren shirts and imported cashmere turtlenecks, youll find what you thought you were missing all along Love, -Baxter Thieves And so, boy and cat were united once again, and Rich cried no longer. When I first walked into my room on that fateful day, quoth Rich, holding Baxter protectively in his arms, I instantly felt that something was wrong. Losing Baxter was like losing your best friend, someone whos always there for you. A part of me felt missing, at least Pi/3 radians of my heartIts great to have him back home, and I would like to thank everyone who helped in the effort to find him. Post Tagged #Burton-Conner House

The Freedom Of Speech By Thomas Hobbes - 874 Words

As Thomas Hobbes asserts in his book â€Å"Leviathan†, the foundation of modern society is built on a social contract between states and population to legitimate the authority of the state over the individual. A compromise in such covenants is the renouncement of certain â€Å"natural† rights by the citizen in return for the assurance of security. This, however, does not entail the forfeit of every single right and an absolute submission of the people to governmental authority. To ensure human dignity and to prevent emergence of an autocratic governmental system, the Founding Fathers enacted constitutional provisions determining rights of defense against the state. Even though these rights were not part of the original version of the Constitution, they were enacted through the Bill of Rights shortly afterwards as an amendment to the Constitution. One of those fundamental rights is the freedom of press: â€Å"Congress shall make no law ... abridging the freedom of speec h, or the press†. From the formulation of this provision the Supreme Court established for a long time that this provision would solely apply to the federal government. However, under the doctrine of incorporation, the Fourteenth Amendment imposes the First Amendment prohibitions on the state level. Hence, the First Amendment binds federal as well as state governments. Thus, the Constitution guarantees the free flow of information nationwide, which constitutes the fundament for and consequently is indispensible to theShow MoreRelatedJohn Locke And The Civil War1177 Words   |  5 PagesMichael Gilmore Mrs. Sauter World History 15 December 2014 People over People John Adams once said, â€Å"Fear is the foundation of most governments.† Thomas Hobbes, John Locke, and Karl Marx all grew up in a time of war and witnessed the same events that caused them to create their idea of government. Hobbes learned that people are naturally wicked, Locke learned that people all had natural rights. Karl Marx thought that the social order did not matter. All of them concluded that their governmentalRead MorePolitical Legitimacy As Viewed By Thomas Hobbes Vs. Malcolm X1586 Words   |  7 PagesPolitical Legitimacy as viewed by Thomas Hobbes vs Malcolm X In â€Å"Leviathan,† Thomas Hobbes believes that citizens choose to obey a sovereign leader in return for security and protection to from violence, chaos and bloodshed that is mankind’s â€Å"state of nature.† In a Commonwealth, the body of people agree to submit to a sovereign head of state to rule with absolute power, for the common good of survival and protection, be it given willingly by compact, or by force through acquisition, as outlined inRead MoreJohn Locke And Thomas Hobbes Compare And Contrast862 Words   |  4 Pages Locke vs. Hobbes Compare and Contrast Essay During and after the English Revolution (1642-1688), different philosophers acted differently towards the revolution , based on their ideas and personal experiences. John Locke and Thomas Hobbes stood out to be the most intelligent thinkers who argued in opposite ways. On the contrary they were similar in their approach for the use of reason. They both represented a trend in the 17th and 18th centuries to use reason as a final judgement. By analyzingRead MoreCompare And Contrast John Locke And Thomas Hobbes1680 Words   |  7 Pagesand Thomas Hobbes are one of the most influential and famous philosophers who both had similar theories but had different conclusions. The two philosophers wrote a discourse â€Å"life in the state of nature† and argued about the government. They both had made important and logical contributions to modern philosophy and opened up political thoughts which have impacted our world today. During the seventeenth century the thought of political philosophy became a big topic. John Locke and Thomas Hobbes bothRead MoreEssay On John Locke And T homas Hobbes1447 Words   |  6 Pagesand Thomas Hobbes are one of the most influential and famous philosophers who both had similar theories but had different conclusions. The two philosophers wrote a discourse â€Å"life in the state of nature† and argued about the government. They both had made important and logical contributions to modern philosophy and opened up political thoughts which have impacted our world today. During the seventeenth century the thought of political philosophy had became a big topic. John Locke and Thomas HobbesRead MoreLimitations Of Liberalism926 Words   |  4 Pagesthought. Based on the values of individual freedoms and equality, it is still an extremely popular view point today. In this essay I will analyze the limits, challenges, and conservative critics to Liberalism and its modern applications. 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Where: England When: December 16, 1689 Why: William and Mary acceptedRead MoreThe Enlightenment : The Greatest Impact Of The Enlightenment945 Words   |  4 PagesVoltaire’s quote can be compared to Kant’s quote through cultural means, and they both mention very similar things. Voltaire explains what tolerance is and how tolerance affects man during the Enlightenment. Voltaire believed things such as Freedom of speech, and Religious toleration. He also believed in Deism, Religious philosophy based on reason and natural law, and wrote â€Å"Candide† which was a satire on society which mocked nobility. Baron de Montesquieu is another example of someone who made an

Gullivers Travels Swifts Opinions Of The English Essay

After being washed ashore and then falling asleep, Lemuel Gulliver awakens to find himself tied firmly to the ground. In confusion, Gulliver hears noises and feels an object move about on his chest. He looks down and accounts, I perceived it to be a human creature not six inches high, with a bow and an arrow in his hands and a quiver at his back (6). Imaginative stories, such as the one with the small human creature, are parts of the classic piece of literature Gullivers Travels . The many humorous stories in Gullivers Travels have appealed to audiences of all ages since the book was written in the early eighteenth century by Jonathan Swift, a political writer (xvii). Gullivers Travels is written as Lemuel Gullivers†¦show more content†¦The small immoral Lilliputians represent a part of the English government that Swift opposes. In Part two, Gulliver discovers a race of giants in a place called Brobdingnag. Now, Gulliver appears to be the six inch man, much like the Lilliputians appeared to him. Gulliver, close to death, is rescued by the king and queen of Brobdingnag, and shortly after Gulliver says, I already found my spirits to revive by the influence of her [majestys] most august presence (108). Gulliver lives a life of comfort in the court, where he spends much of his time talking with the king. To the reader, the king seems to be a fair and humane ruler, characteristic of socialistic rulers. In this part of Gullivers Travels , the Brobdingnagians appear to represent the English people, and many of these people were socialistic during this time. Socialistic people are fair, and their governments are community oriented, much like the Brobdingnagians. The box in which Gulliver lives is one day unexpectedly kidnapped by a bird. This bird drops Gulliver into the sea, where he is later found by an English ship. He returns home, and before long he goes back to sea. In the third part of Gullivers Travels , Gulliver again becomes stranded. This time, however, Gulliver encounters a flying island called Laputa. The inhabitants of Laputa have one eye turned inward and the one eye turnedShow MoreRelatedJonathan Swift s True Purpose1067 Words   |  5 PagesMrs.Hofler MYP English 2 20 November 2014 Jonathan Swift’s True Purpose Happy adventure tale, wonderful children’s book, filth, and absurd were just a few words that people during the 17th century used to describe Gulliver’s Travels. During the 17th century there was a period of new ideas and creativity; that period was called the Reformation. The Reformation period was a time of change for how people interpreted the world around them. The opinions of Gulliver’s Travels were based off ofRead MoreGullivers Travels1043 Words   |  5 PagesGullivers Travels INTRODUCTION Gullivers Travels (1726, amended 1735), officially Travels into Several Remote Nations of the World, in Four Parts. By Lemuel Gulliver, is a novel by Irish writer and clergyman Jonathan Swift .This novel is considered both a satire on human nature and a parody of the â€Å"fictional travelogues’ tales literary sub-genre. It is Swifts best known full-length work, and a classic of English literature. The book became tremendously popular as soon as it was publishedRead MoreGovernment Satire Then and Now Essay1592 Words   |  7 Pagesâ€Å"progress† of government throughout time. Accompanying the blunders of government officials were the opinions of the people it served, which included critical assessment and much jest. The struggles of their leaders often sparked much satire of the institution itself and aspects of its’ imperfection. The most notable satirical account of government was made by Jonathan Swift in 1726 with his novel Gulliver’s Travels followed by common satire in contemporary culture on television shows such as Saturday NightRead MoreGullivers Travels by Jonathan Swift1367 Words   |  6 PagesWhen Jonathan Swift published his novel Gulliver’s Travels in 1726, it immediately became a success and continues to be popular even today. The range of different topics addressed in his sardonic novel allows readers to easily relate, as many of the issues of Swift’s time during the Enlightenment remain relevant issues. As Swift wrote in another satirical piece The Battle of the Books, â€Å"Satyr is a sort of Glass, wherein Beholders do generall discover every body’s Faces but their Own.† The EnlightenmentRead MoreA Classic Filled With Energy And Controversy2290 Words   |  10 Pageswhen creating his famous novel, Gulliver’s Travels. Swift made this novel because he loved writing satire as well as making fun of politicians. In the eighteenth century, he was an Irish clergyman who opposed the British Parliament’s ideas and despised their increasing power over the common people. The idea of Gulliver’s Travels came about and Swift wanted to show the English people that their government was becoming overpowering and corrupt. Gulliver’s Travels is an adventurous story of a manRead MoreSummary Of Gullivers Travels And A Modest Proposal1450 Words   |  6 PagesAnalysis of Gullivers Travels and A Modest Proposal: Satire Authors often use satire to ridicule peoples behaviors or societys institutions, with hopes of bringing social change. One of the most influential satirical authors of all time is Jonathan Swift, who uses these techniques so effectively, that he has been called â€Å"the greatest satirist in the English Language† (Holt 620). 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Each part of the novel told the journey of the protagonist and focal characterRead MoreSwift s Take On Europe1173 Words   |  5 PagesJacob Terry Mrs. Castleberry AP English IV October 13, 2014 Swift’s Take on Europe In Gulliver’s Travels, Jonathan Swift becomes a master of irony and metaphors, which were used to take a stab and voice his opinion of people themselves in general, and the European government at the time. Jonathan utilizes irony, symbolism, and imagery to satirize Europe and the corruption of their government. He incorporates these literary devices into an entertaining story that doesn’t bore the reader, but allows

Charlotte Perkin’s Universal Truth Charlotte Perkin Gilman Free Essays

Charlotte Perkin’s Universal Truth Charlotte Perkin Gilman is internationally known for her short story, â€Å"The Yellow Wallpaper†. Gilman was born on July 3, 1860. After marriage, she endured depressions several times shortly after her first daughter was born. We will write a custom essay sample on Charlotte Perkin’s Universal Truth Charlotte Perkin Gilman or any similar topic only for you Order Now Gilman suffered from mental breakdowns which soon lead to melancholia. Her personal experiences, dealing with post-partum depression, are what inspired Gilman to write the story, â€Å"The Yellow Wallpaper†. This story revolves around the main character, Jane, and how she copes with her illness. Jane suffers from post-partum depression, and to â€Å"cure† this illness, she is kept isolated from the world. In this short story there are many influences that impact the conflict of the story. Social influences are present in the story as Jane is kept isolated from the world. Also, cultural events in the story, related to the Victorian era, when women were treated unequally, built up the storyline. Finally, several personal events in Gilman’s past are shown throughout the story and add to the story’s conflict. Therefore, Charlotte Perkin Gilman incorporates several aspects of her own life into her short story, â€Å"The Yellow Wallpaper† that becomes evident through the explanation of the Gilman’s universal truth that treating women inhumanely will only result in negative outcomes; it is the reverse cure for an illness. To begin with, social influences in the story, such as the isolation of Jane to cure her post-partum depression is clear in the story because Jane was separated from the world and is forbidden to live her life. In the story, Jane is not allowed out of her room, but in fact, she is kept isolated. The isolation of Jane is evident in the text when Jane states†¦. Gilman is also isolated from society because she is forbidden to do daily activities that she admires. The wise man that treats Gilman applies the rest cure on her and sends her home forbidding her from work, which in Gilman’s belief, brings joy to one’s mind. This is evident and shown in the text because Jane is to â€Å"never to touch pen, brush, or pencil again as long as [she] lives†. According to the â€Å"wise man†, isolating Gilman from everything is supposed to cure her illness, when in fact stopping one from doing as one desires will only worsen circumstances. The isolation of Jane and Charlotte Perkin Gilman herself explains Gilman’s universal truth that treating women inhumanely will only worsen conditions. In the story, Jane is treated in such a manner which only worsens her condition. She is kept isolated from the world and from doing activities that she feels the need to which add on to Gilman’s illness. In conclusion, men and women should be treated equally; treating one brutally will only lead to worsen and create bigger problems. In The Yellow Wallpaper, there are many influences that impact the story’s conflict. Social influences are evident in the story as Jane is isolated from society. Also, beliefs from the Victorian era on how women should be treated are revealed in the story. Cultural influences, the belief that man are more dominating or women are also present in the story as John looks down to Jane. Lastly, Personal influences are shown and evident in the story as Gilman’s personal experiences are reflected in the story. This short story is very significant because it shows how some treatments can lead to worsen conditions. The physician advises that Jane be kept away and isolated from any friends and family, and activities. Doing so, only worsens Jane’s condition because she became so caught up in her own world that she begins to see creatures and shapes in the yellow wallpaper. This eventually drives her to become insane. Jane does not live a healthy life because she is not allowed to socialize with anyone, live her life and breathe freely. In order for one to live a healthy life, one needs social, physical and mental relief. Therefore, in this story, Gilman proves her universal truth that women need to be treated humanely to live a healthy life; otherwise, conditions will only worsen. Work Cited How to cite Charlotte Perkin’s Universal Truth Charlotte Perkin Gilman, Essay examples

Jack Kerouac and the beat movement Essay Example

Jack Kerouac and the beat movement Essay World War II marked a wide dividing line between the old and the new in American society and the nations literature(The World Book Encyclopedia 427) . When world War II ended there was a pent up desire that had been postponed due to the war. Post war America brought about a time when it seemed that every young man was doing the same thing, getting a job, settling down and starting a family. America was becoming a nation of consumers. One group that was against conforming to this dull American lifestyle was referred to asBeatniks. The Beats or Beatniks condemned middle class American life as morally bankrupt. They praised individualism as the highest human goal(The World Book Encyclopedia 428). This perspective was present in poetry and literature through out the beat movement. One of the most important works produced during the beat movement was Jack Kerouacs On The Road. In the novel Jack Kerouacs alter ego Sal Paradise represents the American man who realizes he doesnt want to con form to societies pressures but still hasnt realized what it is exactly he wants to do. He is a man who has very little direction and is very much lost in the world as he knows it. Kerouac seems to be constantly trying to escape. In examining the novel one might wonder what is Kerouac escaping and by what means does he do so? Kerouac used two means of escape through out the novel and through out his life. Hisfirst means of escape was his constant travel. He traveled from east to west, New York to San Francisco and stopped everywhere in between. He made this trip over and over, constantly on the road. The simple title of the novel exemplifies Kerouacs ongoing need to travel. When he and his friends got tried of traveling east to west they traveled north to south, driving all the way down to Mexico City. His travels gave him the opportunity to be an outsider with no worries. He

Comparison of Beowulf and another Hero essays

Comparison of Beowulf and another Hero essays Long time ago, heroes were very important people. Only the men who were killing the others in the wars and winning the battles were considered as heroes. Seamus Heaneys book Beowulf is a good example of this kind of man. However, people of today can be called hero if they do something special and significant for their country. Christopher Columbus,who discovered America, is one of these persons. Actually, a hero is a courage man who possesses a special strength and ability, and who manages to do an important accomplishment. The two men mentioned above are equally very important , but also very different. Their actions differ from each other. This difference can be shown by explaining in details what Beowulf did, then what Christopher did, and finally by comparing Beowulf does correspond to the definition of the hero because he has this superhuman strenght and power which distinguish him from the other warriors. He doesnt fight against men , but against some big creatures such as a dragon. Beowulf is the only man capable to beat these enormous monsters. He is always proud of himself when he manages to kill one of these creatures: The man who had lately landed among them, proud and sure, had purged the hall, kept it from harm; he was happy with his nightwork and the courage he had shown. Grendel is actually the first horrible monster-giant whom Beowulf kills. This creature is murdering people for twelve years, every night, but nobody dares to approach him. It is the same when Grendels mother comes to avenge her son. Everybody is frightened except this brave man. The fight is not easy, but again, only Beowulf is able to kill him. Also, when the enormous dragon attacks his people,all the warriors except one ran for their lives to the safety of the wood, and ...

Understanding Vocabulary Words in Context

Understanding Vocabulary Words in Context Reading comprehension is one of the most difficult things to master on a standardized test. The test-makers evaluate skills like finding the main idea, making  inferences, determining  the authors purpose, and understanding vocabulary words, some of which you may have never been introduced to you before. The good news? You can understand vocabulary words based on the context of the passage - the words, clauses, and phrases around the unknown vocabulary word. You don’t have to memorize all the vocabulary words in the dictionary! Vocabulary Words in Context Example You might not understand the word, acerbity, by itself, but this sentence, â€Å"The acerbity of the lemon caused the little girl to spit out the bite she had just taken† helps you understand that the general meaning of acerbity must be â€Å"bitter or sour†. The context clues lemon and spitting out the bite, which provide more information in the sentence, help you understand what the vocabulary word means. Vocabulary Words In Context on a Test A question on a standardized test may look something like this: After the first day on the job, the bank’s new manager realized he would be busier than he had been led to believe. Not only was he assisting the bank tellers with their work, but his new boss had decided to inundate him with other tasks like creating security systems, managing the bank’s deposits and refunds, securing loans, and maintaining the daily operations. The new manager was exhausted as he locked the bank up for the night. The word â€Å"inundate† from the passage is closest in meaning to: overloadprovideassaultunderwhelm Hint: A way to figure out if your choice is correct is by putting the answer choice in the sentence in place of the vocabulary word. Which one fits the intended meaning the best? Youre right. Its overload. The first choice is the best pick, although assault is a close second. The only way that one would work is if the tone of the passage had been more negative. Understanding Vocabulary Words in Context Exercise Try to determine the meanings of the following italicized vocabulary words, based on the context clues in the sentences.Skill level: Easy Pablo always showed animosity toward his teachers by throwing spitballs and mouthing off, but his sister Mary was kind and sweet.The little girl was showing signs of ocular problems - she squinted to read the blackboard and complained of headaches after working on the computer for too long.The crowd rewarded the singer with plaudits, or extreme praise, by clapping and cheering during a standing ovation.Elena’s repudiation of Jerry’s bad table manners was obvious to everyone at dinner as she dropped her napkin and left the table.From the far past to the present day, the moon has been thought to cause lunacy. Some studies have shown that this momentary insanity does have some association to the moons phases.The old man’s hair was sparse rather than thick and full like it was when he was young.Janie was as devout as the Pope himself.My sister Kimmy shows a great abhorrence for crowds, whereas my little brother Michael loves to be the center of attention.When you adm onish someone, you point out his or her errors; an example would be scolding a child for misbehaving. The sorcerer’s minions, or devoted followers, were willing to perform any sorcery he could conjure.Ninety-seven pairs is a superfluous number of shoes.The spy was hung at the gallows of his homeland for his perfidious deeds.â€Å"Busy as a bee† and â€Å"quiet as a mouse† are hackneyed phrases – they’re used all the time.Amelia was as pretentious as a princess when she arrived at the party. She tossed her coat to the hostess and grabbed a drink out of a nearby guest’s hand.We always listen to my great-aunt because she is venerable, but we ignore my niece’s advice because she’s only six. Understanding Vocabulary Words in Context Answers hatred; extreme dislikerelated to the eyeextreme praise (the definition was right in the sentence)denial; refutation; negationinsanity; madness; psychosisthin; spare; light; meagerpious; religious; sincerehatred; loathing; disgustreprove; caution; reprimandcrony; underling; followerextra; surplus; redundantdisloyal; treacherous; deceitfultrite; clichà ©d; worn outshowy; pompous; exaggeratedrespected; esteemed; revered

Riverbend Telephone Company case Study Example | Topics and Well Written Essays - 500 words

Riverbend Telephone Company - Case Study Example To determine the better decision between the two options, an analysis of the expenses to be suffered by the firm over the five years must be done. The tables shown below shows the analysis of the estimated expenses for the two options over the five years. From the two tables, the projected expenditures for each of the options is shown. If the company chose to hire the truck, it would approximately spend $98,540 to cater for the lease charges as well as the maintenance costs. By choosing to purchase the vehicle, the firm would be required to spend $89,880 on its purchase and maintenance. Additionally, if the company bought the truck, the estimated worth of the truck after five years would be $1,800. This would cut on the expenses value to ($89880 - $1800), reducing the expenses value to $88,080. From the analysis, the purchase option saves the company up to $10,460. In business, this amount is huge enough for the company to avoid losing, and for this reason, the better option for the firm is to purchase to truck, as opposed to hiring. This is simply because the purchase option is $10,460 cheaper than hiring the truck for five years. From the schedule table, the expected accumulated depreciation after five years will be $22,410. This would reduce the depreciation costs as computed using the straight-line method, by $1,890. Since the difference margin from the initial comparison was over $10,000, the $1,890 cannot be huge enough to change the decision on the purchase of the truck. The firm should buy the vehicle, even when based on this method of depreciation. Mr. Freeman should consider all the expenses, including the annual lease charges. For instance, in the first annual report, he should report that the expenses are $39,416. This includes the maintenance costs and the lease

Examine any foreign currency of your choice (preferably from and Research Paper

Examine any foreign currency of your choice (preferably from and emerging market and provide an analysis of that currency agains - Research Paper Example Hence, it can be stated that the movements of exchange rates have vital implications over the national economy including its business cycle, trade and capital flows. Additionally, exchange rate is often regarded as an important factor that influences the foreign economic policy of a country by a large extent (Dua & Ranjan, 2011). The paper intends to identify and analyse the Indian Rupee against the US Dollar over the five years period ending with 2010. Macroeconomic Analysis of the Indian Rupee over the US Dollar Macroeconomic fundamentals play a crucial role in the determination of exchange rate. This particular statement can be well interpreted with reference to the microeconomic context and currency fluctuations witnessed in India in the recent years. India has witnessed enormous volatility in the recent decade which has resulted in constant fluctuation of the Indian Rupee against US Dollar. The fluctuation had been quite apparent during the period of 2005-2010 (Somaiya, 2008). F or instance, during the year 2009, the Indian Rupee reached 48.32 against the US Dollar which was recorded to be the lowest exchange rate against the US Dollar over the five year period ranging from 2005-2010; while, in 2007, the Indian Rupee was identified to be 41.20 which was again observed to be the highest against the US Dollar for the stated five year period (SignalTrend Inc, 2012). Source: (SignalTrend Inc., 2012) Since 1990, India has made several structural reforms with respect to its foreign exchange related affairs. The major objectives of these reforms were fundamentally to enhance the confidence level among the investors and thereby, maintain a degree of domestic competiveness. Contextually, a major reason identifiable behind the appreciation of Indian Rupee against the US Dollar for the period of 2005-2010 illustrates the occurrence to be a consequence of the increase recorded in the capital inflow of the nation. The FDI equity inflow between 2005 and 2010 was identifi ed to be seven times more than the previous five years i.e. 2000-2004 (Rao & Dhar, 2011). During the fiscal years from 2007 to 2008, the currency exchange rates in almost all the emerging markets including India had strengthened against US Dollar. According to the reports on currency and finance during the aforementioned period, The Indian Rupee was appreciated by 10.2 percent as on March 2009. However, it is worth mentioning that Indian currency, in the five years period, has also depreciated dramatically in certain circumstances. After the occurrence of Lehman’s bankruptcy, the Indian Rupee sharply depreciated, reaching the level of 50 INR/US$, in the month of October 2008. The depreciation in Indian Rupee was primarily attributed with the rise in the price of crude petrol and inflationary pressure prevailing within the country. Moreover, the declining exports and continuous outflow of nat6ional income also contributed towards the depreciation of Rupee and appreciation of t he US Dollar (Reserve Bank of India, 2009). It is worth mentioning in this regard that the depreciation of Indian rupee had dramatic impacts upon the economy. Consequently, the depreciation resulted in higher import costs which ultimately lead towards the price rise of import commodities such as crude petrol and i

Marketing Analysis Of Marks And Spencer

Marketing Analysis Of Marks And Spencer Success is the ability of a firm to do well than its competitors. By 1990s MS had been massively successful in terms of market share profit. Therefore, we can take up that the firm was overtaking its competitors in term of market share and profit. This was attained by different approaches. The companys maturity, strategies, philosophy and control of the value chain were all vital to its success. Strategy of product and service differentiation was the main feature for MS . The development of brand St Michael and its creation as a sign of British manufactured quality, at a sensible price were essential to the company. By providing a welcoming, co-operative service that guarantee superior shopping comfort and handiness to customers, distinguished MS from further high street retailers. The company quickly turn into a household name, with a solid corporate image, that could be trusted upon to give good value for money. This prepared it stand out from the rest and therefore more fruitful. As MS matured, and it advanced along its experience curve, it was able to benefit from an accumulation of experience, process innovation, economies of scale and improving customer brand loyalty (Porter M. 1980. pp163-164). This assisted the company to deliver improved service at a low cost, to customers who were less price-sensitive, thus assuring success. Simon Marks, well-known as aggressive Leader for his expertise over the business and his thought. His firm thoughts and realization of core values provided the company a strongly devoted ethos culture. This ethos was continued through the employ of staff that would fit-in and turn into part of the family. Staffs of MS were very faithful, which meant that they could be trusted upon to provide the true level of service to the clients. They actually were Customer oriented through the start of the business to be crucial to the success of the company. MS deployed a very thoughtful style of strategy, which empowered whole control of all features of the business. Thru its was effective years, the company kept and remained true to the durable core values, firstly set in place by Simon Marks. Every store manager tracked central route on all matters with devotion to rules and the company fundamental ethics and values. This confirmed that the MS image was steady throughout the nation and assis ted to support the business identity. The culture admired the policy and strengthened the companys victory through differentiation. Simon Marks recognized the market necessity for great quality at reasonable price. It was his trust that most of the British suppliers could arrange for these items and he rapidly forged close ties with his belief suppliers. This connection was so vital, it was incorporated in the companys central principles. Suppliers had to deliver products of the high quality and description and this assisted to give MS a large manufactured goods range that customers could trust on. The locked-in suppliers, captive distribution, owned retail outlets, effective in-house service network and strong after sales support meant that MS had a strong vertically integrated system that controlled most of the value chain (Porter. Ibid. p128). Guaranteed products from a assured chain assisted make MS so fruitful. The achievement of MS was not only owed to the company itself, a certain amount of good fortune is also required for any business to succeed , creativity, hard work and market requirement. Back in the late 1880s, Michael Marks had not continued with the penny bazaars or Simon Marks not carried back ideas from America proceeding how to advance the business, then it is more than probable that the company would not have been a achievement. MS was so effective because it occupied an area of the retail market that no one other had. It distinguished itself and continued high criteria in product quality and customer deal whereas keeping price reasonable. MS managers were devoted to the company beliefs and operated closely to produce strong links with British suppliers. Market Penetration: i.e. existing products in existing markets. Additional product lines have been offered in the food and clothing categories to gain more market share. MS has introduced a designer collection with the aim of entering different segments of the younger (Thompson, 2001). Also, different product ranges such as cosmetics, furniture, books and CD, financial services etc have been introduced. Certain marketing events has been introduced by MS such as growing advertising, employing an outside agency for public relations and launching the marketing department to take a more dedicated customer orientation. MS has upgraded its product lines through innovation. E.g. Buying in new fabrics and colours, increasing product offerings (MS 1998 annual report). Product Development: i.e. new products in existing markets. MS offers customers a more extensive choice based by the highest quality and safety standards. MS introduced in-store bakeries, rear-service delicatessen, hot food counters and so on into stores to differentiate itself from competitors for providing new selling opportunities for unique product ranges (MS 1998 annual report). Some innovative products are added such as washable silk, jumpers and etc. (MS 1998 annual report). Furthermore, MS introduces sub brand designer in order to supply a collection of womens clothing for the fashion conscious woman (http://marksandspencer.com, 18/03/02). Market Development: i.e. existing products in new markets. MS increased selling space by 410,000 sq ft in 1998 through opening 4 new stores, extending 16 stores and purchasing 19 selected stores from Littlewoods (MS 1998 annual report) in order to upgrade and make the stores more pleasure experience for the customer. Also, MS has opened a number of stores at UK railway station and airports. MS has tried to enter into the young segment by offering more fashionable clothing and introducing some designer brand. Moreover, MS is now offering a mail order for busy people and those living in remote areas. Mean while the company continued to established markets in Western Europe, Canada, USA, and the Far East, this was now being done via a franchise method. Diversification: i.e. new products in new markets. Apart from its core products: food and clothing, MS developed a new strategic direction within the UK through its diversification into financial services, home furnishings etc. (Maureen Whitehead, 1992). MS also diversified into US retail food market by purchasing Kings Supermarkets (http://www.clm1.org, 24/04/02). Until 1998, MS has already had more than 20 outlets. MS also diversified into the world market. They were following-up on their worldwide reputation that they had gained since the 50s by only selling quality items at value pricing. Current Strategic Situation: Due to successful again MS must to inspect what made them successful originally Simons Marks understanding of customer preferences and trends. This led MS to meeting the customers requirements in the market and launching some very solid core capabilities, which over time commanded to others. Though, where MS pass on wrong is that they lost touch with the developing market and hence requirements of customers; customers needs transformed but they didnt. To re-establish this success MS must certify they know the market exceptionally well and decide what section of the market they wish to acquire. By going back to their original rudiments, inspecting their existing strengths and deciding on a market segmentation strategy that best matches these strengths, MS should be able to become moneymaking once more. Continuous satisfactory market research must be accompanied to certify MS does not lose touch again with their target market as another blunder could critically damage the organisation . Today MS is operating in a highly competitive market where purchasers have a comparatively high percentage of disposable income and are spending large amounts. This gives them high negotiating power specially since they are well knowledgeable about competition and so it is important to use the most cost effective suppliers to be able to save costs and grow the profit. With modern manufacturing techniques consumers are expecting high quality even at this low cost. Buyers presume a minimum standard and a market accumulation situation had established. The large number of substitute products in the market today also helps makes it this highly competitive atmosphere; there are many other retailers having competition for both the top and bottom end of the market share. This necessitates MS to have an aggressive marketing strategy to recapture market share. MS needs to take opportunities which form on its current strengths and be cautious about current threats that could potentially lead to more difficulties. By structure on existing strengths or core capabilities MS should goal to strengthen its market place and form new competencies earlier boarding on a noteworthy expansion program. Once a number of strong core competencies have been established MS can consider dangerous growth. SWOT Analysis STRENGTHS MS became Well Known MS has created a Good image for their customers. Their store locations were prime. Clothing is a requirement but several peoples also purchase a wide-ranging variety of clothes to match their different events or desires. Urge purchasing accounts for a high share of sales. Customers are continually purchasing new clothes to fill their wardrobes, either for the reasons of fashion or to switch worn-out stuffs. The UK industry is stronger in design fashion. Less common for people to get prepare their personal clothes than it was in the past. Costs of manufacture are dropping down as manufacturing is progressively being moved to inexpensive places around the world. WEAKNESSES Severe rivalry lead MS to heavy discounting that is grind down profit margins. The UK cloth trade has lesser output than leading European competitors is progressively being vulnerable by low cost foreign competition. Substantial brands have high profiles and their goods are relaxed to copy by counterfeiters with slight changes by competitors. Large chains dominate the retail sector and the only way to gain share in this mature market is to success to win customers from competitors. Speedy fashion variations can render items obsolete very quickly. Outmoded mail order collections are losing ground, as it is difficult to keep well-informed of fashion. Internet selling is unlikely to be significantly successful, as customers like to try on clothes and see the superiority of fabric and workmanship. Sales are periodic, with the greatest spending taking place in the run-up to Christmas, when more expensive coats and party wear are anticipated. Clothes are also common gift choices. The state of the reduced can have an important impact on sales at the top end of the market, as well as on desire buying. OPPORTUNITIES Men still spend less on dresses than women and this segment of the market remains underexploited. There is quiet sufficiently of probable for further merging in the market. The asset of brands such as Dorothy Perkins and the expertise of British retailers suggest there is probable for further growth abroad, mostly in the new EU member states. The ending of the MFA should lead to more discounts in the cost of products which could increase retail sales overall and/or cause consumers to trade up to items once elsewhere their means. Number of working women remains to growth, they will not only want more clothes for work but are also more probable to have the financial freedom to create clothes purchases. The industry remains to encourage a teenager marketplace for fashion-conscious 8 to 12 year-olds. THREATS Clothing chains from overseas, mainly those from Europe, such as Zara, have positively occupied UK high streets. Conventionally popular retailers, like Marks and Spencer, will have to adapt or face the harm of more market share to aggressive groups such as Arcadia. Both manufacturing and retailing are labour concentrated and are affected by legislature concerning minimum wages and working hours. The increasing participation of grocery multiples in clothing retailing is adding low-price volume to the market. A recession in the economy could cause men, in specific, to cut back on overall expenditure in this sector. In the current market environment a quantity of choices are open to MS now. These include: Founding a strategic union with another organisation This would involve an unwritten agreement with other clothes retailers not to encroach on each others market share. This would allow MS to regain strength in its original core business and so ensure it is in a better position to possibly expand into new markets in the future. Dis-investments In order to focus all its efforts on the recovery of the UK business, MS could divest or close non-core businesses and assets, which would allow it to focus only on core business until its market position is regained. Purchasing of smaller competitors To minor the level of competition and create trading easier MS could buy up minor retailers. This would give MS more control over the market and growth their market share deprived of making many changes. For MS to attain organic development and recover the market share they once had they neediness to initially toughen their core profit centres by selling more of their current merchandise to their current clients. After this MS can initiate to reconstruct its reputation for quality service and distinguish their products so customers observe them to be of higher value then the competition. By control the price constant this should help take back segments of the market missing to competitors. Once this is attained MS can remain to look at choices for product innovation. By introducing absolutely new and original products they can further strengthen their market segments. After this has been completed MS should begin to market their current merchandise to attract customers from fresh market segments through careful advancement planned by careful market research. Once they have recognized a position in other market segments they can begin to distinguish their merchandise within that mark et segment and additional strengthen their position. Finally, MS can initiate to once again increase by looking at new product options in completely new markets such as financial services. Therefore I would recommend MS primarily disinvest loss-making sub-sidiaries to allow the organisation to focus on upgrading its core business strength. This can be assisted by founding a strategic alliance with other organisations not to violate on each others market for the time being. Smaller competitors should not be attained at this stage until MS is in a sturdier financial position. Strategic Direction for the future: Internal Development: MSs will have to invest in training led to enhanced performance of supervisors and junior management. In-addition, MS will have to give people widespread roles through inspiration in order to help organization grow more smoothly. Inside the UK market MS will have to decide to revolutionize the store with modern look. The upgrading on design and layout for the store will have been introduced in an attempt to gain customer demands on convenience and to increase more shopping attractive. done Acquisitions: MS have to buy more stores as part of the growth programme; this will allow the company to double the number of locations. The store bought will then be altered into MS corporate style, with specific departments of the MS business (Welwyn Garden City). Joint Development: The relationship with suppliers allows MS to sharing knowledge and information throughout the supply chain i.e. MS worked with its suppliers e.g. Dupont to pioneer the use of the material Lycra for the mass market (case study). Future Resources of MS: Tangible:  ª Wide variety of high quality products with value for money, own-brand products  ª Hard working staff and good management team  ª Loyal customers Intangible:  ª High product value  ª Good image, so it will converted into high reputation  ª Buyer and staff loyalty  ª They will must have some Strong relationships with suppliers  ª Highly expertise expertise knowledge Human:  ª Supply-chain management; expertise in outsourcing  ª Outstanding services in purchasing and merchandising  ª Small hierarchy that will allow outstanding communications between head office purposes and stores. E.g. managers ask about employees opinions frequently to encourage argument and the expression of new ideas Successful strategic management requires winning, retaining and balancing resources. Performance depends directly on simple, mostly tangible, resources, but the growth of tangible resources is dependent on intangible factors. However, for MS, the loyalty of customers and the reputation is decreasing, the morale is shrinking and the cost is increasing (Kim Warren, 2002). The value chain analysis could be used to identify the organisational capabilities. Value Chain Analysis: SUPPORT ACTIVITIES Firm Infrastructure:  ª Subcontracting with suppliers as well as outsourcing domestically and internationally  ª Development of financial services such as availability of credit cards Technology Development:  ª MSs technologists working together with suppliers to gain knowledge about product development (e.g. with Dupont-Lycra)  ª EPOS system to help MS improve productivity so that it can respond faster to market changes  ª Customer ordering system (mailing system)  ª Having its own website for online selling, which allow customers to see products and service online Human Resource Management:  ª Good appraisal system for employees such as store Management training program and so on (Morgenstein Strongin, 1992)  ª Specialist advisers in key departments  ª Staff service initiatives Procurement  ª Minimising the environmental impact of their operations and merchandise  ª A well established supply base, with a high product specification standards PRIMARY ACTIVITIES Inbound Logistics:  ª Long-Term and non-contractual relationship based on mutual trust and understanding  ª Integrated business process with suppliers in terms of product specification, material management, quality control and so on  ª Sharing knowledge and information throughout the supply chain Operations:  ª Exclusive quality control in the operation process  ª Dealing direct with manufacturers instead of through intermediaries, understanding and controlling products from raw materials to finished goods  ª Subcontracting production with very tight conditions to suppliers  ª The costs of stockholding were carried by the supplier  ª Working across within franchises Outbound Logistics:  ª Franchise agreement overseas such as Greece, Indonesia, Thailand and so on  ª Good Store location Marketing and Sales:  ª Comfortable shopping environment  ª High quality products with good value for money  ª Wide ranges of products and services Services:  ª Offering the highest standard of customer care (Johnson Schole, 1997; Case Study) The value chain analysis helps MS identify the way to cooperate across different functions in the chain and then add more value to products and sustain competitive advantages. Having had the value chain analysis, the core competences of MS are as following:  ª Sourcing methods  ª Ability to deliver high value, reliable, consistent quality products  ª The trust from investors and customers  ª High quality of management 4.0 Evaluation MS Strategy: In order to evaluate MS strategy, the SFA analysis will be give below: Strategy Suitability Feasibility Acceptability Differentiation * * * Do Nothing Withdrawal * * * Market Penetration * * Market Development * * * Product Development * * Diversification * Internal Development * * * Acquisition * * Joint Development * * * Differentiation The company had serious consideration regarding the future direction of the company and its brand (St. Michaels). Because of its success in image, branding and quality, it is viewed acceptable to continue down the same road. Do Nothing The Do Nothing strategy has not been successful as it leaves MS behind in the market place, due to this MS has lost its continuous development in terms of quality, branding, customer values and so on. They have proven too slow to take action against those changes in a very competitive market place. Withdrawal According to the company inability to operate successfully in countries such as Canada, US, Fast East and some European countries as well as the Asian crisis in 1997, the choice left for the company would be to close the unprofitable outlets while remain operating in the other countries that still profitable. Market Penetration MS starts to introduce a number of new product lines in 1998 such as cosmetics, financial services, furniture and etc. however by the time they were introduced its competitors had already followed MS some successful strategy. Consequently, MS has lost its competitive advantage. Market Development Regarding to the acquisition of 19 outlets from the Littlewoods group this was suitable because it allowed the company to achieve its reposition in the market place. Product Development MS re-evaluated and improved a number of product lines mainly in the food and lady clothing, but also entered into the furnishing business. The food lines improved MSs profitability; however, the clothing and soft furnishing have not yet been able to compete with high street competitors. Diversification MS had taken their standard strategy formula and tried to stall it in their overseas operations, but they did not take the culture differences and other risks, i.e. economic, commercial and political. Internal Development The modernization of outlets, the retraining of employee and upgrading their central purchasing system helped MS to be more competitive in the marketplace. Acquisition MS acquired the 19 stores from Littelwoods for the purpose of adding them to the up-grading programme with the purpose of adding to the companys property assets. The company also acquired the food chain King Supermarkets in the United State, this operation operates under its own name. Joint Development MS required new ideas to add excitement to its product lines and therefore enhance the shopping experience of their customers. The failure of MSs suppliers to develop possible new products has been viewed as a failure in their relationship which had to be addressed without delay. The problem was due to the past attention had been given to quality and efficient delivery of the product, Marks Spencer standards have always be strict, the MS and not enough effort on focusing on their customers and what customer wanted from the relationship. When the customers feel satisfied then will be prepared to commit themselves to future purchases from the same supplier, this can be viewed that the relationship gives MS a real competitive advantages as well as economic 5.0 MSs situation: Text Box: Industry Saleshttp://www.coursework.info/document/3/4/4/44381/44381_files/image013.gif According to the life cycle, MS is sitting in the mature stage and the fortunes have been in decline. As the increasing competition such as from Next and Gap, the customer tastes changing and the short of experience of going overseas, MSs profit declined sharply from  £1,102m in 1997 to  £546m in 1999 and the share price declined from  £6.65 to  £4.61 (The Chartered Institute of Marketing, 2001). http://www.coursework.info/document/3/4/4/44381/44381_files/image014.gifGap Analysis: MS was very successful in product range and quality in the past; therefore, they overlooked the changes in the environment such as increasing competition, changes in customer tastes and so on. As a result, they remain do-nothing strategy without investing in product innovation, environmental monitoring or marketing, which led to the decreasing in profits in 1998. In order to fill the gap, MS should start to look at and change product and marketing strategies. Furthermore, different options should be looked at by MS such as brand identity (different brands for different segments), segmentation (more attention on key segments), diversification (for the financial service, they should choose the effective target audience and identify their needs and wants properly). (MS Corp. Press Office, 2001) http://www.coursework.info/document/3/4/4/44381/44381_files/image015.gif In the past, MSs strategy based on broad differentiation (image of good quality and wide range of products at affordable price). At the moment, its strategy was unclear because they were trying to do everything to maintain its competitive advantage. They are using unrelated strategies such as cutting costs (cost leadership) as well as trying to use differentiation focus by entering different niche markets (financial services and so on) as well as differentiating its brand through the range of products on offer. Consequently, leads to the company positioning in stuck in the middle. All in all, MS failed the sustainable competitive advantage hurdle. With fickle customers, changing fashions and intense competition, a sustainable competitive advantage is difficult to maintain in this particular sector. Although MS has plenty of attractive retail space and George Davies brought a magician, however, MS need to have some dramatic change in order to survive and revive. 6.0 Recommendation and conclusion: MS faces the toughest test of its ability to survive in the war of the High Street. It must not only defend its market share, but must also find ways of gaining back customers perception in terms of quality, brand loyalty and so on. MS required new ideas to add excitement to its product lines and therefore enhance the shopping experience of their customers (Dennis Adcock, 2000). MS is changing itself such as outsourcing and recruit more new and young employees. New strategies are in Place: an upmarket clothing line has been introduced, returning to selling only own-brand products, stores have been revamped, top management appointments made, the utilization of Microsoft BizTalk serve and Window 2000 serve and opening out-of-town stores to shift surplus stock. The difficulty for MS is achieving the right balance between the corporate values that gave it its strong market position, and the innovation that is required to stay competitive. It is a tough time for MS and also the right time for a new broom, MS should get lessons from past and look at more about what is happening in the market place and change itself from the old way of doing things to a brand-new image in order to sustain its competitive advantage and regain its leading position. Reference: Books:  · Case Study from Declan  · Daft and Marcic, 2001  · Dennis Adcock, 2000, Marketing Strategies for competitive advantage; John WileySons Inc.  · Hartley and Palmer, 1999  · Jennings and Wattam, 1994, Decision Making An Integrated Approach, 2nd edition, Financial Times, Pitman  · Jobber, 2001, Principles and Practice of Marketing, 3nd Edition, McGraw-Hill Publishing Company  · Johnson, Scholes, 1993, Exploring Corporate Strategy Text and Cases, 3rd edition, Prentice Hall International (UK) Ltd.  · Johnson Schole, 1997, Exploring Corporate Strategy, 4th Edition, Prentice Hall  · Kim Warren, 2002, Strategic Performance connecting to the fundamentals of business dynamics, London Business School  · Morgenstein Strongin, 1992, Modern Retailing Management Principles Practice, 3rd Edition, Prentice Hall  · Naylor, 1999  · Thompson, 2001, Strategic Management, 4th Edition, British Library Internet:  · http://www.clm1.org/education/2001/ms.pdf, 24/04/02  · http://marksandspencer.com, 18/03/02  · http://www.statsed.co.uk/bes/bes_spring1999/28_2/sec2.htm, 19/04/02 Other Sources:  · Chartered Institute of Marketing, 2001  · Marks Spencer Press Release, June, 1996  · MS 1998 annual report  · MS Corp. Press Office, 2001  · Maureen Whitehead, 1992, Management Decision, Vol. 32 No. 3, 1994, pp. 38-41  · Pawlyna, Andrea, British retailer on the roll, Asian Business, April, 1996  · Welwyn Garden City, Deputy Head, Stanborough School Appendix 1: http://www.c

Hilton Hhonors Worldwide Rewards

Hilton HHonors Worldwide: Loyalty Wars: (Due Week 9, Oct. 29-Nov. 2) ? Compare the Hilton HHonors reward programme with other reward programmes you know about or have researched. Be sure to discuss the differences, how they value guests and their offerings. ? Does the value of the Hilton program justify its’ cost. Explain in terms of the value of a customer. ? What is Starwood trying to do and how should Jeff Diskin respond? The Hilton HHonors Worldwide reward programme can be compared with several other loyalty or recognition programs offered by leading hotel chains of the world.Similar programs are being offered by many airlines, department stores, car rentals, video and book retailing, credit cards, movie theaters and several other international entities in the service industry. The first one that can be considered in this regard is the Priority Club Rewards offered by IHG (Intercontinental Hotels Group). The IHG group comprises of Intercontinental Hotel and Resorts, Crowne Plaza Hotel and Resorts, Holiday Inn, Holiday Inn Express, Hotel Indigo Staybridge Suites and Candlewood Suites. (Ref: https://secure. priorityclub. com/hotels/). The program is offered across 4,500 properties operated worldwide by the group.The program is open to everyone free of cost. It allows the members to earn points not only by staying in any of the member hotels but also by earning Priority Club points when purchasing goods and services with any of their partners or earn miles with their partner airlines. The partners are specially customized in accordance with prevalent tastes and popularity in different parts of the world and include leading brand names in airline industry, fashion retailers, vacation and tour operators, mobile and telecom services, car rentals, home and furnishings, electronics, computers, etc.The choice of partners is vast as compared to Hiltons’ rewards program. In many territories local co-branded credit cards are also offered which entitle mem bers to earn points on each and every spent. For the stay at the hotels, members can earn 2000 points for every stay outside the hotels outside North America, Mexico and Carribean in Intercontinental Hotel and Resorts while for all other geographical locations and all other hotel chains included in the group, the members earn 10 Priority Club points for each US $ 1 spent.The program has distinct features comprising of points that never expire and no blackout dates for Rewards Night, thus allowing the members to stay anytime. Unlike the Hiltons reward program, members can also use a combination of points and cash for their stay. Furthermore, members can redeem their points for flights with no blackout dates on over 400 airlines across the world ranging from North America, Europe, Middle-East, Central to Southern and Far-east Asia. However, unlike the Hiltons reward program, double-dipping is not allowed.But as an added incentive to members, free lounge access at several airports is a lso offered to the members thus enhancing members travel convenience. Similar to the Hilton reward program, the points in IHG Priority program can also be redeemed for several other items besides free nights at the participating hotels. Yet again, the choice offered by IHG is vast as compared to Hilton. The points can be redeemed for hotel stay, airlines travel, tour packages, adventure sports and merchandise from leading retails and entertainment providers.In addition, gift cards from several brands are available. A very appealing feature is an option of donating points for charitable ventures in keeping with IHG philosophy that ‘rewarding others may be the best reward of all’. (Ref: http://www. priorityclub. com/rewards/us/en/redeem/catalog/charitable-donations). The IHG program lays special emphasis upon member satisfaction and recognition. Hence , the members have several value-added services offered for free. A separate toll-free reservations line is offered. They are offered priority check in and check out services.Their individual preferences are stored in the system (Personalized room-preferences profile) offered at every stay without asking e. g. smoking or non-smoking rooms, bed-type, etc. Requests for late check-outs are given preference and in certain locations, extra benefits like airport pick-up services, free internet, free newspapers, etc. are offered. Extra level of service is also offered to members for room upgrades, complaint resolution, customer service feed-back services, etc. Just like the Hiltons’ reward program, the IHG Priority program also has different plan levels based upon ‘qualifying points’ and ‘qualified nights’.Accordingly, 3 tiers termed as ‘Club’, ‘Gold Elite’ and ‘Platinum Elite’ are offered. (Ref: http://www. priorityclub. com/hotels/us/en/global/support/about_priorityclublevelsef:) Bonus earnings for Gold Elite are 10% and those for Plati num Elite 50% over the base points earned. Moreover, the Elite members are offered extra benefits and advantages like complimentary upgrades and guaranteed room availability. In this respect, it appears to be more attractive to customers than Hiltons’ reward Silver and Gold VIP status.Over and above the stated benefits, multiple promotions are offered at different times promising extra points, free room upgrades, etc. to attract more and more customers. Another popular loyalty program is Fairmont President's Club that allows access to a host of exclusive benefits and privileges. Besides the standards being offered by the loyalty programs of almost all big hotel groups, Fairmont goes a step ahead by offering members services like concierge reservation, complimentary use of health clubs, golf-clubs and even use of BMWs at select locations. Ref: https://www. fairmont. com/fpc/benefits/). Another impressive and acclaimed loyalty program, not by a hotel group but an airline, is th e one offered by Etihad Airways. Though relatively new in the competitive airline industry, the Etihad Guest program has introduced several new initiatives for the frequent travelers generating big business for the airline and proving to be a significant factor in the phenomenal success of Etihad. Very aptly, it has been awarded 2012 Freddie Awards.Etihad Guest was recognized for the Best Redemption Ability, Best Elite Program and Best Loyalty Credit Card among all airlines in the Middle East, Asia and Oceania. (Ref:http://www. etihadairways. com/sites/Etihad/global/en/aboutetihad/mediacenter/newslisting/newsdetails). The program was also runner up in the four remaining categories: Best Promotion for Earning, Best Promotion for Redemption, Best Customer Service and Program of the Year.Hence, it can be concluded that the member retention and brand loyalty competition is fierce and offering innovative and extensive services to customers is imperative to lure more and more individual a nd corporate clients. It seems quite obvious that the value of Hilton reward program does justify its cost. As per the belief of Hilton Hotels that regard frequent guest programs as the lodging industry’s most important marketing tool, serving to direct promotional and customer service efforts at the heavy user. (Ref: Case Study by John Deighton and Stowe Shoemaker).Loyalty programs have been at the core of how hotels attract and retain their best customers for over a decade. However, they can only be as cost-effective as multiple competitors in the market let them be. This study reveals that the previous year had been successful for Hilton. Revenues had been in the region of $158 per night per guest, and occupancy had exceeded break-even. Also Hilton HHonors rewards program was not established as a profit center but was required to break even each year and to measure its effectiveness through a complex set of program metrics.The program is run by a small team of 30 employees . A research by Hilton revealed that guests identified by their HHonors or airline membership numbers occupied 22. 5 percent of all the rooms occupied in the Hilton Hotels and Hilton International network in a year. More importantly for Hilton , activation, retention, and member spend per visit all have improved. Augmenting the financial gains is the valuable database the HHonors rewards program provides to Hilton. These are the most critical and demanding customers who provide vital feedback and valuable suggestions.The program staff can establish individual contact with these members through mail or in person and not only obtain valuable feedback but earn lifelong loyalty. Plenty of focus groups and quantative research can be carried out further enhancing means to develop brand loyalty through personal profiling and personal recognition techniques. The phrase attributed to Diskin interestingly sums it up i-e ‘ People care about organizations that care about them. (Ref: same case study).In addition, the program also offers opportunities to target other customer segments. Furthermore, the program is also being used as a tool that can help the travel manager with compliance to their overall travel policy by offering special incentives to stay at Hilton rather than at a competitor due to personal choice of the travelers. The Hilton program proves to be even more effective by developing additional services for returning customers at check-ins and by appointing guest relations managers to offer special personalized services to loyalty members.All these factors contribute to make this program valuable in expanding and retaining clients and thus justify the associated costs. Starwood is introducing a new aggressive frequent-guest program that it hopes will help attract more business travelers to its Westin Hotels Resorts, Sheraton Hotels Resorts, The Luxury Collection, Four Points, Caesar’s, and Starwood’s new W brand hotels, representing more th an 550 participating properties worldwide. The program is expected to raise the stakes in the loyalty-program fierce competition amongst big hotel chains especially since Starwood plans to run it by a

Domestic Violence Is A Coercive Behavior That Involves

Domestic Violence is a coercive behavior that involves a physical, psychological or sexual attack perpetrated by individuals against their partner or former partner. Examples include physical abuse, for instance, slapping, beating, and strangulation among others. Sexual assault includes threats, forceful sexual acts, and use of physical force. Psychological abuse may involve excessive jealousy, intimidation, harassment or stalking among others. In the United States, 20 people are physically abused every minute, 20,800 cases are reported daily in hotlines and majority of the victims are females aged between 18-24 years (National Coalition against Domestic Violence, 2015). Issues pertaining to violence at home are regarded as a societal†¦show more content†¦Floyd Mayweather, a high paying boxer has been accused of domestic abuse on many occasions, but the news is always stifled because of his fame. He disagreed with his wife on child support in 2001 and swung a car door at her that hit her on the head and went ahead to punch her three times (Holter, 2015). It is unfortunate that World Boxing Federation does not have clear regulations that restrict players from committing violence at home. There is a misconception that athletes and footballers are prone to domestic violence. According to the National Coalition against Violent Athletes, there have been 19% incidents of sexual abuse, and 35% accounts of domestic violence by athletes declared in college campuses at any given time (Woods, 2015). According to statistics, the NFL had the highest arrests of the perpetrators of abuse with 2014 recording 2,466 arrests, the NBA at 2, 157, Baseball at 553 and lastly Hockey at 175 (Tracy, 2014). The difference between domestic violence at home and in sports is that in the former, the abuse may be endured in silence since there is no empowerment to speak up against it. They might also have been intimidated and threatened that in case they report they might be harmed or even killed. In sports, it often involves professionals, and the spouse intends to shame them for their heinous crime. There are mechanisms put in place to report such cases which make it easier for them. However, there are also partners who areShow MoreRelatedDomestic Violence At Affordable Price Please Use Custom Research Paper1276 Words   |  6 PagesDomestic Violence Research Paper This sample domestic violence research paper is published for educational and informational purposes only. Free research papers, are not written by our writers, they are contributed by users, so we are not responsible for the content of this free sample paper. If you want to buy a high quality research paper on domestic violence at affordable price please use custom research paper writing services. 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